Grindin is a new high caffeine coffee brand from Pusha T. We developed a focused, typographic identity for Grindin to pop up across LA & Paris.

Pusha T is a rapper and entrepreneur whose music and influence have shaped culture since Clipse — the duo he formed with his brother — emerged from Virginia in the '90s. Today, his ventures span music, fashion, lifestyle, and now, coffee.

Ahead of a pop up at Tyler, the Creator’s Camp Flog Gnaw festival, Two Are was tapped to create the identity for Pusha T’s new coffee brand. Grindin is a high-quality, everyday coffee—strong in caffeine and meant to be enjoyed black. We worked with the team at Ceremony of Roses to bring T’s vision for Grindin to life.

We developed a bold, no-nonsense typographic identity for Grindin, anchored by a strong geometric logo and a stark black-and-white palette. The design is meant to stand out while complementing the high-profile events where the brand pops up, like Camp Flog Gnaw in LA and the Louis Vuiton Men’s FW25 show in Paris.

Creative Direction/Design
Briana Garza
Caleb Van Dyke

Ceremony of Roses Team
Zac Boswell
Danielle Curtis
Brad Scoffern

Client
Pusha T

Typefaces
ABC Oracle by Dinamo

Tags
Visual Identity
Brand System Design
Packaging
IRL Experiences